Marks and Spencer says it will stop selling its “cauliflower steak” after shoppers mocked the product.
The veggie steak – two slices of cauliflower and a lemon and herb drizzle – was being sold for £2.
Customers argued a whole cauliflower could be bought for £1 in its shops and raised concerns about excess packaging.
An M&S spokeswoman said: “We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.”
Shoppers have also been questioning the plastic wrapping on a coconut sold by Sainsbury’s.
The cauliflower steak was part of the new M&S’ Veggie range and after an introductory offer, which reduced the price by 20%, it would have cost £2.50.
On Tuesday, it said the plastic tray packaging was there to protect the product and that it was “widely recyclable”.
A spokeswoman for M&S said: “Once we’ve sold the stock that is currently in stores, we won’t be ordering any more of this product.
“We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.
“We have launched many other vegetarian dishes that are already proving popular with customers.”
Gardening blogger Mark Willis was one of those unhappy with the product, saying: “Who would fall for something so stupid?
“This is a story about convenience food gone mad… people don’t realise how easy it is to cook your own food.”